The international horticulture exhibition Floriade 2012 in the Netherlands is an opportunity to rebrand Israel and present its global impact on modern life. This high-tech indoor pavilion at Floriade exhibits the way "The Israeli Touch" improves the world, each day anew. The different areas of interest within the pavilion display the Israeli initiatives, inventiveness, involvement and achievements in agriculture. Israel's ability to touch, create, change and surprise with new technologies and products, has a lasting effect on the quality of life of millions around the world. Israel, a small country with a global touch, sharing greater knowledge and better food with 140 countries on our planet.